Strategy | Positioning | Insights
Strategy | Positioning | Insights
Mercury HealthTech serves emerging and established companies creating and innovating healthcare technology with comprehensive business development and strategic marketing services.
We bring extensive corporate B2B marketing leadership expertise – backed by a network of creative agencies, digital specialists, industry analysts, market researchers and tech consultants – to direct and execute our clients' growth marketing initiatives.
We have decades of healthcare fluency and offer flexible engagement models that meet your needs and fit your budget:
A successful strategy starts with a strong vision. First, we challenge you to clearly articulate your aspirations. We then help you build the strategy that takes you there.
Go-to-market strategies
Strategic & tactical marketing plans
Brand identity & awareness
Portfolio gap assessments
Business alliances & partnerships
Uniquely differentiating your offering is crucial. Health-tech solutions must fulfill vital needs that are valued by non-technical key decision-makers.
Thought leadership
Content and communications
Market development
Media & public relations
Persona-based messaging
Digital and social marketing
You need to understand your market but it's not as intuitive as it may seem. We help you gain deep insights into your business, customers, and competitors.
Market intelligence
Industry analyst relations
Advisory boards
Focus groups
Pulse surveys
These are exciting times as healthcare becomes more connected, effective and personal. Digital technologies and medical breakthroughs offer amazing promise – empowering patients, expanding access to high-quality care, improving outcomes and driving down costs.
Hospitals, payers and providers are merging and evolving, redefining patients as consumers, managing populations and grappling with ever-tightening budgets. Health-tech innovators need to cut through the noise to attract the attention of a very busy audience.
Value is in the eye of the beholder. Healthcare providers are under intense scrutiny to lower costs and justify all investments. Advanced technologies can offer solutions: speeding time to diagnose and treat patients more effectively while increasing operational efficiency.
Smartphones, wearables, cloud computing and IoT technology are ushering in the era of connected health, empowering patients with serious chronic diseases like diabetes and helping the elderly to age-in-place.
Propelled by the pandemic, virtual care models are transforming care delivery. Remote access to primary care, specialty consults, inpatient services, and behavioral health is more personal, connected, and effective than ever.
Patient care is drastically benefiting from ongoing advancements in machine intelligence. More accurate diagnoses, evidence-based treatment, staffing shortages, and reduced clinician burnout are just a few focus areas.
More risk in healthcare cost is shifting from payers to providers and patients through high-deductible health plans, giving rise to cost-conscious consumers who are focused on the true value of healthcare services.
Medical imaging now extends beyond the radiology and cardiology service lines. Hospital CIOs need enterprise-level strategies that include secure clinical content capture and exchange across health networks.
Healthcare providers invest billions in electronic health records, yet physician adoption and satisfaction are still too low. Improving access to unstructured data and interoperability with clinical systems are key priorities.
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